Thoughts | | The Thinker



Brand New Show


Tuning in? Thanks.


Minor league baseball players say that they’re “going to the show” when they get bumped up to the big leagues. Actors with broken hips talk about how “the show must go on.” The circus is “The Greatest Show On Earth.”


School kids, when they’re not doing “show and tell” say, “I’ll show you mine if you show me yours.”


We show off, show up and show our true colors. Seinfeld did a show about nothing.


There are show girls, show dogs, show ponies and show jumpers. Some show tunes are show stoppers.


Now, after all this, take a look at the word “show.” When you’ve been pelted, blitzed and bombarded with it, somehow it looks wrong. It looks to me like s-how.


This has been an argument for subtlety, artfulness and that which is sleek.


I’m through. Show me the door.


We have so many thoughts that we need a place to archive them. This is that place. So, those thoughts that you find here will be our older thoughts, while those thoughts that you see on our Thoughts Page will be our more current thoughts. Of course, whether older or more current, our thoughts may have relevance or little or no pertinence to the world as we know it today. In either place they may be pithy thoughts or they may have absolutely no pith whatsoever. It is what it is. And, they are what they are.







At Graymatter, our project work is driven by the importance of concept, the challenge of intelligent detailed design and content, and the need for the results that our client’s seek.


We start every project like a crock pot on “slow cook.” That is, we load the pot with everything we can gather including client provided product and marketing data, competitive information and things that we can glean using our own specially developed sleuthing techniques. We let the ingredients simmer for a while, allowing all of the important flavors to develop. Then, when ready, we bring it all together “with a nice chianti.”


We are prolific. We are experienced. We often amaze our clients with how little input it takes for us to get a project rolling. We are motivated. We give the title of self-starter a whole new meaning. We think, therefore we are.

Copyright © 1989-2015 Graymatter. All rights reserved.

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4450 North 12th Street | Suite 200

Phoenix, Arizona 85014

ph (602) 240 6750 | fax (602) 277 3110


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Over the years, Graymatter has developed our expertise to include a wide range of talent and ability under our own creative purview. These include concept development, corporate branding, logo design, advertising, content creation, web site and interactive media design, mobile apps, video direction, editing and production, POP and package design, A/V production and direction, full-blown corporate theater, direct response promotions and script and copy writing, to name just a few.


Although we are willing, even eager, to ride along with the ubiquitous and exponential surge of technology, Graymatter is very much committed to actual creative thought as a means of concept development. We believe state-of-the-art tools are just that, tools. The ability to use those tools does not drive the process. Our minds and talent do. We think, therefore we are.