Creations | Packaging

 

Packaging is more than the science and technology of the materials used to protect a product. Your package must feel like it equals the value of your product even if it is not seen until after the product is purchased. Its design and feel must entice and capture your prospect at the point of sale and then go on to close the deal. It is charged with telling your company’s and your product’s story, at times in fewer words than a billboard.

Philosophy

 

At Graymatter, our project work is driven by the importance of concept, the challenge of intelligent detailed design and content, and the need for the results that our client’s seek.

 

We start every project like a crock pot on “slow cook.” That is, we load the pot with everything we can gather including client provided product and marketing data, competitive information and things that we can glean using our own specially developed sleuthing techniques. We let the ingredients simmer for a while, allowing all of the important flavors to develop. Then, when ready, we bring it all together “with a nice chianti.”

 

We are prolific. We are experienced. We often amaze our clients with how little input it takes for us to get a project rolling. We are motivated. We give the title of self-starter a whole new meaning. We think, therefore we are.

Copyright © 1989-2015 Graymatter. All rights reserved.

Contact Info

 

Graymatter

4450 North 12th Street | Suite 200

Phoenix, Arizona 85014

ph (602) 240 6750 | fax (602) 277 3110

 

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Our Services

 

Over the years, Graymatter has developed our expertise to include a wide range of talent and ability under our own creative purview. These include concept development, corporate branding, logo design, advertising, content creation, web site and interactive media design, mobile apps, video direction, editing and production, POP and package design, A/V production and direction, full-blown corporate theater, direct response promotions and script and copy writing, to name just a few.

 

Although we are willing, even eager, to ride along with the ubiquitous and exponential surge of technology, Graymatter is very much committed to actual creative thought as a means of concept development. We believe state-of-the-art tools are just that, tools. The ability to use those tools does not drive the process. Our minds and talent do. We think, therefore we are.