Thoughts | The Thinker



Armageddon It


Having survived something like 57 major armageddon predictions since my birth, including the recent Mayan calendar fiasco forever immortalized by the movie, 2012, I think its time to focus on something else.


My choice is a term so loosely bandied about by politicians and pundits as to almost make it equally nonsensical.


It is "ethics."


Defined as, "a moral philosophy involving systematizing, defending, and recommending concepts of right and wrong behavior," ethics should come into play for everyone who has been paying attention  since Aristotle wrote the book. According to Wiki, abortion, infanticide, animal rights, the environment, sexuality, capital punishment and nuclear war are examples of controversial issues that are supposed to be resolved by applying ethics. More immediately, ethics should decide if it's right to whistle blow on our government spying on citizen's phone calls and if it's wrong to insinuate ourselves into another country's politics.


These are some of the big ethical issues.


But, modern day ethics is more likely to be concerned with who blew who, who insinuated that a local church official was a pederast (look it up) and who should the Bachelorette choose.




Here's the point: do not leave your ethics in the hands of your government's representatives, clerics and celebrities. They have proven that they cannot be trusted with the responsibility. Rather, make living your life ethically your personal obligation. Consider your decisions at a micro-level as they reflect upon you and others. Do not rationalize. Definitely, do not repeat what has been forced upon you by rote. Think.


Your ethics are, by default, yours. You may have no incremental impact on the world, but you will ethically effect the world around you.


r u geddin It?









At Graymatter, our project work is driven by the importance of concept, the challenge of intelligent detailed design and content, and the need for the results that our client’s seek.


We start every project like a crock pot on “slow cook.” That is, we load the pot with everything we can gather including client provided product and marketing data, competitive information and things that we can glean using our own specially developed sleuthing techniques. We let the ingredients simmer for a while, allowing all of the important flavors to develop. Then, when ready, we bring it all together “with a nice chianti.”


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Over the years, Graymatter has developed our expertise to include a wide range of talent and ability under our own creative purview. These include concept development, corporate branding, logo design, advertising, content creation, web site and interactive media design, mobile apps, video direction, editing and production, POP and package design, A/V production and direction, full-blown corporate theater, direct response promotions and script and copy writing, to name just a few.


Although we are willing, even eager, to ride along with the ubiquitous and exponential surge of technology, Graymatter is very much committed to actual creative thought as a means of concept development. We believe state-of-the-art tools are just that, tools. The ability to use those tools does not drive the process. Our minds and talent do. We think, therefore we are.